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Rationel passion concept that reflects on trends
As design drivers for this task we searched for some kind of creative tension. We found the creative tension for this task by juxaposing two dominating megatrends of modern living seen both in society in general but also specifically in the architectural world - the paradox of bringing URBAN and NATURE together.
Methods inspired by the fashion business.
Inspired by the fashion industries method of working with colours we dived into the two worlds of URBAN and NATURE, where we looked for moods and feelings that could guide our choice of colour. The outcome was the URBANNATURE collage that you can see above. This actually embodies the concept with out using a single word to explain.
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URBANNATURE
